Seoul, Korea
Seoul, Korea
2024 | CREATIVE DIRECTION
컨템포러리 슈즈 브랜드 CUEREN의 24FW 캠페인 크리에이티브 & 포스트 프로덕션을 진행했습니다. ‘Timeless, Evolved Classic’의 컨셉으로, 시간이 지나도 변치 않는 클래식한 가치와 앞으로 확장될 브랜드의 가능성을 함께 조명한 캠페인입니다. 시대를 넘어서서 지속가능한 가치를 제공하는 브랜드의 포지셔닝을 더욱 강화하고 진화시키고자 하였습니다.
CUEREN’s 24fw campaign. Built around the key message, “timeless, evolved classic,” the campaign highlights the brand’s enduring classic values alongside its future potential. by blending CUEREN’s refined mood and timeless appeal with a modern sensibility, it delivers a clear and elevated expression of the brand’s identity.
CUEREN 2024 FALL WINTER CAMPAIGN
LOYALTY AND POTENTIAL
MODERN TAKES ON CLASSIC SHOES
CUEREN
2024 FALL/WINTER CAMPAIGN
Re-Branding Consulting
Creative Campaign & Art Direction
Campaign Film & Visual
Concept & Content Development
Credit List
Creative Director Sora Lee
Film director Hyungrok Kang
Director of Photography Andy Iere kim
Gaffer Byungjoo Park
Set art Dohyung Kwon
Editor Sol Lyu
Talent Serok Geum, Ebihara Yuto
Producer Sebong Oh
Styling Aeri Yun, Bora Kim
Makeup Jehong Won, Eunju Yu
Hair Jihyun Kim, Eunju Yu