R2W

2025 | CREATIVE DIRECTION

DEPTH IN SIMPLICITY

· R2W 25FW 캠페인 크리에이티브 & 비주얼 디렉션
· 캠페인 필름 & 비주얼 컨텐츠 제작 및 포스트 프로덕션
· 캠페인 OOH, SNS 및 디지털 에셋 디자인

· 25FW Campaign Creative & Visual Direction
· Campaign Film & Visual Content Production (incl. post-production)
· Campaign OOH, SNS & Digital Asset Design

TURN led the creative direction and post-production for the R2W 25FW Tokyo campaign, bringing a fresh perspective through the connection between Tokyo and the brand’s identity. I oversaw the entire process, from concept to production, including the development of OOH and social media assets.

Depth in Simplicity

R2W 2025 Fall Winter Campaign in Tokyo

Inspired by the essence of Tokyo, the R2W 25FW campaign
expresses the harmony of contrasting elements and the transcendent
value found within the small beauties of everyday life.

R2W FW Campaign OOH Design
Seoul, Hannam-dong

R2W Hannam Flagship Store OOH Design

R2W
2025 FW CAMPAIGN IN TOKYO

Campaign Creative & Art Direction
Campaign Film and Visual Content Development
Campaign OOH, SNS & Digital Asset Design

Credit List

Creative Director Sora Lee, Yuto Ebihara
Photographer Keita Goto
Vediographer Minkyu Kang
Editor Jimin Yang, Sol Lyu
Styling Ryoji Morishita
Hair / Make-up Yuka Toyama
Production Hiro Yamada, Avi (Tomorrow tokyo)
Talent UniCreative Designer Hyesung Yang