Seoul, Korea
Seoul, Korea
2023 | CREATIVE DIRECTION
도시에는 저마다의 표정과 제스처가 있습니다. ‘도시의 인상’을 주제로 한 무신사 스탠다드의 2023FW, 브랜드가 시작된 도시의 다양한 면면을 실용적이고 현대적인 관점에서 바라봤습니다. 도시를 살아가는 사람들의 옷장에 자리 잡을 웨어러블하고 모던한 스타일을 담아낸 캠페인입니다.
Every city has its own expression. musinsa standard’s 2023 fw campaign explores the impression of the city through a modern, practical lens—presenting wearable styles designed for everyday urban life.
CITY IMPRESSION
MUSINSA STANDARD 23FW CAMPAIGN
Development from the basic
Development from the basic
THE CITY THAT LIGHTS UP
CITY IMPRESSION
CITY IMPRESSION
NEW BASIC FROM A CITY LIFE PERSPECTIVE
MUSINSA STANDARD’S VALUES ARE INSCRIBED
IN A SENSE OF MODERNITY
IN A SENSE OF MODERNITY
MUSINSA STANDARD
2023 CITY IMPRESSION
Campaign Creative & Art Direction
Campaign Film and Visual Content Development
Credit List
Creative Director Sora Lee
Photographer Jungwook Mok
Film Director Andy Iere Kim
Set Design Minkyu Jeon
Drone Taewha Jung
PD Dayae No
Editor Sol Lyu
Makeup Gayoung Oh
Hair Iljung Lee
Styling Hwanwook Jung
Talent Ahhyun Kim, Joji Iwase