Seoul, Korea
Seoul, Korea
2023 | CREATIVE DIRECTION
‘THE POWER OF BEING YOURSELF’을 표현한 무신사 스탠다드 우먼즈 23SS 캠페인. 에센셜 아이템을 보다 세련되게 제안하는 브랜드의 아이덴티티를 보여주면서, 무신사 스탠다드 우먼즈 페르소나의 존재감을 각인시켰습니다. 시장과 트렌드를 주도하는 것을 목표로 하며 캠페인 크리에이티브 디렉션을 총괄 진행했습니다.
The musinsa standard women’s 23ss campaign embodies “the power of being yourself.” the campaign highlights the brand’s refined approach to essential items and defines a confident women’s persona for musinsa standard, with creative direction led to shape the market and set trends.
THE POWER OF
BEING YOURSELF
23SS MUSINSA STANDARD WOMENS CAMPAIGN
THE EASIEST WAY TO EXPERIENCE STYLE
Simplicity, practicality, style and comfort,
musinsa standard has it all.
It will vibrant your everyday life.
musinsa standard has it all.
It will vibrant your everyday life.
With a focus on tasteful simplicity, we offer a range of stylish yet practical options -
like a basic sleeveless top to a classic pair of denim jeans.
MUSINSA STANDARD
2023 SS WOMENS COLLECTION
Campaign Creative & Art Direction
Campaign Film and Visual Content Development
Credit List
Creative Director Sora Lee
Photographer Jaehoon Kim
Film Director Jaehoon Kim
Director of photography Andy Iere Kim
Editor Sunyoung Lee
Makeup Sukkyung Lee
Hair Gwiae kim
Styling M. S
Talent Ahhyun Kim