Seoul, Korea
Seoul, Korea
2025 | CREATIVE DIRECTION
We directed the creative vision for Mare di Mari’s 25SS campaign, a brand devoted to the essence of natural beauty.
Emphasizing timeless simplicity and graceful silhouettes, we introduced a new femininity for the modern woman who aspires to a life of value. Through a palette of black, warm grey, and dusty blue, the campaign embodies both refined elegance and a subtle, androgynous strength.
A new femininity look where elegance and strength,
classic and modern, coexist with contrasting elements
We brought the MARE DI MARI campaign to life with a language of minimalism, artistry, and timeless elegance. It embodies the harmony between feminine grace and androgynous strength.
A reimagined persona fusing strength, softness, modernity, and classicism
Mare di Mari
2025 SPRING SUMMER CAMPAIGN
Campaign Creative & Art Direction
Campaign Film and Visual Content Development
Credit List
Creative Director Sora Lee
Photographer Keundo Song
Film Director Sora Lee, Hyungrok Kang
Director of photography Hyungrok Kang
Editor Sol Lyu
Producer Sol Lyu
Styling Jimin Lee
Set art Dohyung Kwon
Hair Hongmoon Ahn
Make-up Chakhung Park
Assistant Hyesung Yang, Nayoung Kim
Talent Rina Tittova