Seoul, Korea
Seoul, Korea
2023 | CREATIVE DIRECTION
We led the creative direction for Musinsa Standard’s denim campaign.
Through the spectrum of blue, we redefined denim as a symbol of youth, capturing the brand’s new chapter with the essence of vitality, nature, and timeless cool.
Musinsa Standard’s 2023 denim campaign captures the spirit of youth and freedom through a vibrant spectrum of blue. It opens a new chapter for denim, a timeless essential that transcends generations and remains one of fashion’s most iconic pieces.
Denim is more than fabric;
it is the emblem of youth. Musinsa Standard explores the spectrum of blue to
redefine inspiration, setting a new standard for timeless style.
MUSINSA STANDARD
2023 DENIM AND BLUE
Campaign Creative & Art Direction
Campaign Film and Visual Content Development
Credit List
Creative Director Sora Lee
Photographer Hyewon Kang
Film Director Taejong Song
Director of Photography Andy Kim
PD Dayae No
Makeup Sol Lee
Hair Hyungkyu Ahn
Set Design Nakyung Lee
Styling Yeil Jeon, Hajin Lee
Managing Heewoo Yoon, Narae Lee
Talent Sehan Lee, Yugo Takano, Hyeongeun Song, Sewon Park