We believe true vision begins where authenticity meets imagination. Turn pushes boundaries, shaping creativity into form.turn@turnagency.kr
Seoul, Korea
OBgE
 
2025  |  CREATIVE DIRECTION
THIS IS MAX

· R2W 25FW 캠페인 크리에이티브 & 비주얼 디렉션
· 캠페인 필름 & 비주얼 컨텐츠 제작 및 포스트 프로덕션
· 캠페인 OOH, SNS 및 디지털 에셋 디자인

· 25FW Campaign Creative & Visual Direction
· Campaign Film & Visual Content Production (incl. post-production)
· Campaign OOH, SNS & Digital Asset Design

TURN led the creative direction and post-production for the R2W 25FW Tokyo campaign, bringing a fresh perspective through the connection between Tokyo and the brand’s identity. I oversaw the entire process, from concept to production, including the development of OOH and social media assets.BE YOUR TRUE SELF

OBgE는 스타일링을 어려워하는 남성들의 고민과 라이프스타일을 연구하여, 간편하고 창의적인 제품과 사용법을 설계하는 뷰티 브랜드입니다. OBgE 리브랜딩 프로젝트에서는 메이크업과 스킨케어를 아우르는 브랜드의 정체성을 강화하기 위한 브랜드 전략 수립부터 브랜딩, 마케팅, 브랜드 경험 리뉴얼까지 브랜드 정체성을 재정립하였습니다. 

· OBgE 브랜드 아이덴티티 재정립 & 리브랜딩 방향성
· 재정립된 브랜드 아이덴티티에 맞는 전 접점 리브랜딩 구체화
· 비주얼 크리에이티브 전략 디테일 & 비주얼 가이드라인
· 크리에이티브 콘텐츠 & 브랜드 디자인 에셋 구체화



OBgE is a beauty brand that redefines men’s grooming through simple, creative solutions designed for effortless styling. In this rebranding project, OBgE’s identity was refined to unify makeup and skincare under a cohesive vision — strengthening its core values and visual expression across all brand touchpoints.

· Redefining OBgE’s Brand Identity & Rebranding Direction
· Translating the renewed identity across all brand touchpoints
· Developing a detailed Visual Creative Strategy & Visual Guidelines
· Establishing Creative Content Concepts & Brand Design Assets


































Depth in Simplicity


R2W 2025 Fall Winter Campaign in Tokyo






Inspired by the essence of Tokyo, the R2W 25FW campaign
expresses the harmony of contrasting elements and the transcendent 
value found within the small beauties of everyday life.








































































































R2W FW Campaign OOH Design 
Seoul, Hannam-dong






R2W Hannam Flagship Store OOH Design


R2W
2025 FW CAMPAIGN IN TOKYO

Campaign Creative & Art Direction
Campaign Film and Visual Content Development
Campaign OOH, SNS & Digital Asset Design



Credit List

Creative Director Sora Lee, Yuto Ebihara
Photographer Keita Goto
Vediographer Minkyu Kang
Editor Jimin Yang, Sol Lyu
Styling Ryoji Morishita
Hair / Make-up Yuka Toyama
Production Hiro Yamada, Avi (Tomorrow tokyo)
Talent UniCreative Designer Hyesung Yang
TURN VISION INTO NEW ERA