We believe true vision begins where authenticity meets imagination. Turn pushes boundaries, shaping creativity into form.turn@turnagency.kr
Seoul, Korea
R2W

2025  |  CREATIVE DIRECTION

GENTLE STRENGTH

We infused understated beauty with a modern edge for the R2W 25SS campaign.

Focusing on individual style, the campaign portrays the modern woman with clarity of purpose—an inspiring presence defined by a unique blend of allure, character, and warmth.










Gentle Strength

Style is a message. Strong yet gentle, powerful yet sophisticated.
The ‘Gentle Strength’ campaign highlights the everyday wardrobe of women with purpose and individuality,
Unveiling the quiet confidence and inner strength woven into every piece.









Women's Strength & Independence For woman who inspire the others


















































We layered understated beauty with a modern edge. Focusing on personal style, the campaign highlights the modern woman with clarity of purpose—an inspiring presence defined by a unique harmony of allure, individuality, and warmth.






R2W
2025 SPRING SUMMER CAMPAIGN


Campaign Creative & Art Direction
Campaign Film and Visual Content Development 




Credit List

Creative Director Sora Lee, Ebihara Yuto
Photographer Jaehoon Kim
Film Director Sora Lee, Jaehoon Kim
Director of Photography Jaehoon Kim
Styling Bora Kim
Editor Sol Lyu
Producer Sol Lyu
Set art Dohyung Kwon
Hair Areum Yang
Make-up Areum Yang
Assistant Hyesung Yang
Talent Liza
TURN VISION INTO NEW ERA